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| BM100 |
Introduction to Business |
3 Credits |
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This course is an introduction to business administration and management, marketing, finance, human resources, and economics in the American market place. Aspects of business, including the relationship of business to the social, economic, and political worlds will be covered. The history of the American economy, and a comparison of the free enterprise system to other economic systems, will be discussed. |
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| BM110 |
Business Management |
3 Credits |
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The processes of management, decision-making, and organizational structure will be reviewed, including discussion of employer-employee relations, and managerial functions in businesses. |
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| BM120 |
Fundamentals of Marketing |
3 Credits |
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This course will examine the procedures involved in the distribution of goods and services to consumers and industrial users. Marketing institutions (wholesale and retail), and the role of the manufacturer in determining distribution channels and formulating marketing policies will be studied. The role of government, the advent of the global economy, and the effect of consumerism on marketing practices will be discussed. |
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| BM130 |
Principles of Salesmanship |
3 Credits |
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Professional, industrial, and retail selling theories and practices will be presented and analyzed. The theory and practice of consumer-centered selling, including techniques for handling objections, demonstrating merchandise, and closing sales, will be covered. Emphasis will be placed on career-building and leadership aspects of selling. Students will have opportunities to practice sales presentations. |
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| BM140 |
Small Business Management |
3 Credits |
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Students will be introduced to small business enterprises, their
organization, operation, and management. Emphasis will be
placed on problem solving in the areas of location, organization,
operation, and management. Additional topics will include legal
requirements, employee-management relations, and the relationship
between government and small businesses. |
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| BM150 |
Sales Psychology |
3 Credits |
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Students will develop marketing skills through an understanding of principles of human relations and psychology applicable to the selling process. Consumer behavior including need determination, decision-making, and product/service evaluation will be studied. Marketing strategies, such as consumer segmentation, product positioning, and advertising techniques, will be discussed. |
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| BM160 |
Essentials of Advertising |
3 Credits |
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This course is a survey of the principles and practice of advertising. Topics will include the organization of advertising agencies and departments, selection of media, and evaluation of copy and format. |
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| BM170 |
Management in the Hotel and
Hospitality Industry |
3 Credits |
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The course is designed to provide students with a strong understanding of the hotel and hospitality industry. Major emphasis will be placed on hotel management, food services management, and party planning. Management skills in the travel and tourism industry will also be strongly emphasized. |
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| BM180 |
Human Resources Management |
3 Credits |
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This course examines how firms gain sustainable competitive advantage with and through people. It will enable the student to comprehend the concept of globalization and the impact it has created in human resources management. This awareness will provide perspective with which to interpret current practices, problems, and issues more clearly. The course also discusses the challenges of human resources management that will be encountered in the work environment. |
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| BM181 |
Fundamentals of Purchasing |
3 Credits |
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Prerequisite: BM170
Fundamental principles and purchasing techniques will be studied with a greater emphasis on product information needed to purchase in a specific field. Areas of concentration include purchasing of vegetables, poultry, beef, fish, and alcoholic beverages. |
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| BM182 |
Food and Beverage Operations |
3 Credits |
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Prerequisite: BM170
Analysis of labor-management relations in the hospitality industry
through historical reference, case studies and on-the-job
incidents. Includes material on contract provisions, negotiations
and interpretation. |
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| BM183 |
Labor-Management Relations |
3 Credits |
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Prerequisite: BM170
Analysis of labor-management relations in the hospitality industry through historical reference, case studies, and on-the-job incidents. Includes material on contract provisions, negotiations, and interpretation. |
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| BM290 |
Business Communication |
3 Credits |
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Prerequisite: EN100
This course presents the principles and practices of written and verbal business communication. Emphasis is on the mastery of professional language and the application of logic to syntactic structures. Research and analysis of various business situations will provide students with the opportunity to practice effective business communication techniques. Students will prepare business correspondence and oral presentations. |
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| BM296 |
Business Internship I |
3 Credits |
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135 Class Hours
The internship offers students an opportunity to include professional work experience in their program of study. A minimum of 135 hours must be spent on an internship assignment. Periodic meetings with a faculty advisor are required. |
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| BM297 |
Business Internship II |
3 Credits |
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135 Class Hours
The internship offers students an opportunity to include professional work experience in their program of study. A minimum of 135 hours must be spent on an internship assignment. Periodic meetings with a faculty advisor are required. |
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